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User Sense

Is your concept resonating with your target audience?

Find out what your ideal navigation structure looks like through card sorting and tree testing. Prevent users from losing track. Determine the ideal navigation structure for users within your target audience.

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Test a wide range of concepts

Test ads, products, packaging, brand names, logos or content.

Generate, select or validate concepts

Use concept tests to generate, select or validate concepts.

Uncover needs and expectations

Identify and fulfill the needs and expectations of your customers.

Our approach

Research service

Recruiting testers



Our approach

We use quantitative methods for empirical evidence and qualitative methods to enrich the insights. The most commonly used methods are online surveys, user tests and focus groups.

Research methods for concept testing

Various methods can be used to conduct concept research:

  • Online surveys. In situations where statistiscal validity is key and the test is focussed on gathering data through open and closed ended questions.
  • Interviews. For gaining in-depth insights about the concept, where an interviewer discusses the concept in detail with the respondent.
  • Focus groups. For testing concepts in groups to gather qualitative insights through discussing topics in a group setting. and group discussions. 
  • User tests. Used to test digital products amongst the prospective users of the product. 

Which method is best suited to your needs?

Share your use case nd we provide you with an answer in 24 hours.

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Let us take care of the entire research process

Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.

Avail of realtime insights and our livestream

Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.

Receive an actionable research report in two weeks

This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.

Recruit respondents or testers via User Sense

The quality of any study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe. 

Invite existing customers

Invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.

Hassle-free recruitment due to reminders, instructions and local support

We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.  

What can you expect from a concept study?

After completing a concept study you will know:

  • Whether your concept fulfils user needs
  • Why your concept does or does not meet user needs
  • How you can improve your concept for better results
A research report and full access to research data

Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a Research Report.

Download a research report

Download an example of a research report.

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Concept Research pricing (research service)

The costs of concept research is dependent on the methods and amount of iterations required. Curious to see what research method we recommend and how much it would cost? Then request a free quote.

Costs of conducting Concept Research yourself

Use our platform to conduct online surveys, interviews or user tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.

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Find out how much it would cost within 24 hours.

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Knowledge base

Learn more about testing concepts

Learn more about testing new ideas and concepts in our knowledge base.

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Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us

We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues. 

We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language. 

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session. 

Yes, you can invite self-recruited testers for interviews or user tests via our platform.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information.